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Ochsner Children's Hospital Teaser Campaign 

Client

Ochsner Health

Location

New Orleans, Louisiana

Year

2023-2024

AD

Whitney Jeffreys

Design

Motion Graphics

Whitney Jeffreys 

Sara Gottfried Sterling

Project Manager

Logo Design

Savannah Teague

BJ Pinsky, Whitney Jeffreys, Brent Pelloquin

The announcement of a new children’s hospital was kicked off with a campaign launch and logo refresh. We leveraged the Ochsner Long Live You brand campaign for our awareness campaign and made a big splash with multiple sponorship activations throughout the month of December.

Our strategy for any campaign is to use real patients and real providers in order to tell our story in an authentic way, creating a sense of community while increasing brand affinity.

Photography

Beth Burris

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In true New Orleans fashion, the creative carried into the Sugar Bowl Parade with custom sustainable throws like environmentally-friendly sunscreen and glitter.

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Phase II proved to be a successful launch with our precious liver transplant patient story that was featured on social channels as well as shared in HTML 5 ads and airport signage. 

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